Social media are interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. The social media platforms allow the digital users to communicate with each other have  conversations, share information and create content.

Features of social media

  • Social media are interactive internet-based platforms.
  • User-generated content such as text, posts, comments, digital photos, videos, and data generated through all online interactions is the lifeblood of social media.
  • Users create service-specific profiles for the websites or apps that are designed and maintained by the social media organization
  • Social media helps increase online social networks by connecting a user's profile with those of other individuals or groups.