In current times, a mobile device has become an essential tool for day-to-day transactions for everyone. It has managed to replace or rather has been able to merge several utilities into one gadget that operates at the fingertips and takes commands at the touch of a button.

Mobile applications have become essential tools for consumers today, to have convenient, quick, and efficient ways of online transactions and communications. Businesses and brands have realized that to attract, engage, enhance, and effectively sustain their consumer base they need to optimize their online presence by using mobile apps to improve user/customer experience and achieve conversion rates. Greater numbers of firms prioritize mobile apps now as research suggests increased mobility helps businesses enhance operations and efficiency.